Six years ago, Spelly walked along Abbot Kinney Boulevard in Venice with her family, and her husband Dougall said to her.. “if Spell ever had a store in the USA, this would have to be the street!”. Flash forward, and we have our dream pop-up store on this very street.
We have wanted to create a physical space for Spell for our US based customers for a long, long time, and we started exploring lots of places for this to happen around LA, as that is where most of our online customers are based! We looked at different places, different spaces but when our girl Lucy stumbled upon the perfect place at Le Pop Up, and it happened to be available at the perfect time, we just had to jump in and do it!
We really love this space so, so much. It feels like home, even though it is so temporary! From the touches of Byron being brought over to Venice (including some of our team!), to little nooks filled with beautiful things, it feels so amazing! But what has really made it has been all of the people who have visited us and welcomed us with open arms.
We can’t tell you how amazing it was to meet some of our beautiful community in the States, we laughed and cried with some of our customers who have been there from the very start (seriously you should see some of the #vintagespell they were all rocking!). We want to thank you from the bottom of our hearts for your support and for visiting us and showering us with love!
Leave a comment below and let us know what you think of our store… and should we get a permanent store in the USA, and if so, where?!